CLV-centric advertising

Master The Measurement

Paid media strategies that align advertising
execution with enterprise profitability

Measure customers, not transactions

Hunting after any conversion is irresponsible ad spending. Mastering the measurement means changing the conversation surrounding search, social, and programmatic from valuing transactions to valuing the customers.

Just like any investment, ad spend should drive long-term value. Data Activation makes this transparent in performance reporting and investment decisions.

Revenue and ROAS are one-dimensional metrics for eCommerce success. Including margins, returns and cost-of-sale figures provides a holistic view of transactional value.

Search, social and programmatic excellence: Crealytics brings operational expertise to every one of your campaigns.

Solve retail biddable media challenges
with Crealytics' data activation engine

  • Master the Measurement
  • Data Activation Engine
  • Generate Insights

The smartest campaigns start with precision and accuracy

Pinpoint customer values rely on precise calculations. We measure the exact value of every customer engagement, and then determine their contributed value after returns. Finally, we add a predicted lifetime value to their order margin. This reflects expected repeat purchases.

Activate campaigns with
actual values

We can now reassign value according to your attribution system. All conversions flow into our systems, where we can activate them in the relevant platform (e.g. Facebook), freshly incentivized toward achieving CLV.

Elevate strategic
decision making

Get cross-channel reporting and insights through a customer-facing dashboard. Forecast customer value over multiple timelines, assess channel analytics and drill down on continuous incrementality testing.

See what else Crealytics has to offer

CLV Advertising With Peter Fader

The world’s foremost expert on Customer Lifetime Value, Professor Peter Fader, joined us to discuss its role in eCommerce. Featuring Crealytics’ Andreas Reiffen (Founder), Mariana Furquim (Senior Data Scientist) and a select audience of retail leaders and academics.

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