Adapting Bidding Systems: The Case For CLV-Centric Advertising

Broadcast: June 22-23, 2020 at 10am ET

6 hrs

Date & Time

Broadcast: June 22-23, 2020

10am-4pm ET

Location

Part of eTail’s Virtual Event series

This event is about…

AI-driven automation now dominates online retail. But how can you stand out from the crowd when everyone uses the same tools, metrics and best practices? 
 
The secret lies in smarter data ingestion. Join Andreas Reiffen (Founder & CEO, Crealytics) to learn its connection with customer lifetime value why you should consider it, what to avoid and when to get started.

Things you’ll learn:

  • Understand the best practices around AI-driven bidding, and why they prove problematic
  • Discover why smarter data ingestion is key to long-term profit
  • Get practical, actionable tips for maximizing customer lifetime value when you adapt your AI

Featured Speakers:

Andreas Reiffen

Founder & CEO, Crealytics

Dr. Reemda Tieben

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